Cupcakes Year-Round (design + illustration + art direction)

Cupcakes Year-Round: 50 Recipes for Every Season and Celebration by Sara Neumeier (Stewart Tabori & Chang)
design + illustration + art direction

Fun fact: The editor, Melanie Falick, contacted me, requesting book format suggestions for a cupcake book. I didn’t realize at the time that this NEVER happens. I sketched a few ideas, but when I showed Melanie a vintage cookbook I had with a fold-out easel stand, she (and her team) were sold on the idea. Below is a sketch of the book format;  how the pages flip over, and the book can be turned around, so the content is divided evenly onto each side of the book. The concept was so popular that we followed it with Cookies Year-Round by Rosemary Black.